Stream-based content naturally flows across different devices and media, from tiny phones to tablets to giant desktop monitors, with an adaptivity that works naturally hand-in-hand with responsive design. Page based ads basically have to be reimagined on each platform, and fundamentally don’t work in mobile form factors.
Gerd Leonhard adds: very interesting piece -have been wondering about this for some time, as well. So, are pages “ego” and streams “Eco” ….? Read more on this theme at http://bit.ly/OB31nh August 16, 2012 at 01:33PM
Reblogged from futuresagency